Reformation
Services
Merchandising, Photography, Clientele
Client
Reformation
Project
GoLive
Services
Visual Merchandising Digital Photography Editing Clienteling and Outreach
Year
2025
Reformation is a really fun company to work for. In a world where so many brands are neglecting in-person retail in favor of e-commerce, how do we drive traffic into the physical location? By crafting a fierce experience, of course! The shopping experience is designed to be stress-free, minimal, and service-focused, almost like personal shopping. Its unlike any other retail environment, but people won’t know that if they only shop online. We foster a mutual connection with our customers with super strong communication.
Reformation is a really fun company to work for. In a world where so many brands are neglecting in-person retail in favor of e-commerce, how do we drive traffic into the physical location? By crafting a fierce experience, of course! The shopping experience is designed to be stress-free, minimal, and service-focused, almost like personal shopping. Its unlike any other retail environment, but people won’t know that if they only shop online. We foster a mutual connection with our customers with super strong communication.
In order to create an exciting environment for customers to shop in, merchandising is crucial. If our store team has 100 different SKU’s on average, how do we display those in a eye-pleasing, minimalistic way? The answer is in only having one size out on the salesfloor, used as a display. With the assistance of technology, we can scan the barcodes of each display model, select the size the customer would like to try on or buy, and bring it to the floor from our stockroom.
In order to create an exciting environment for customers to shop in, merchandising is crucial. If our store team has 100 different SKU’s on average, how do we display those in a eye-pleasing, minimalistic way? The answer is in only having one size out on the salesfloor, used as a display. With the assistance of technology, we can scan the barcodes of each display model, select the size the customer would like to try on or buy, and bring it to the floor from our stockroom.
Taking photos of new vintage items, including shots of the newly merchandised racks, or even ways to style certain pieces, are great ways to connect with our regular customers who appreciate hearing from us. Because the company has such simple branding, its important to keep the outreach simple as well. Even though we’re just a single store, we need to remain consistent with the brand identity in what we put out.
This initiative in both merchandising and clienteling attracted the attention of several higher-ups in corporate, and helped me connect with various people in the organization that I would’ve never been able to meet. This taught me to always go above and beyond if I feel inspired to, as it lays the groundwork for future opportunities.
Taking photos of new vintage items, including shots of the newly merchandised racks, or even ways to style certain pieces, are great ways to connect with our regular customers who appreciate hearing from us. Because the company has such simple branding, its important to keep the outreach simple as well. Even though we’re just a single store, we need to remain consistent with the brand identity in what we put out.
This initiative in both merchandising and clienteling attracted the attention of several higher-ups in corporate, and helped me connect with various people in the organization that I would’ve never been able to meet. This taught me to always go above and beyond if I feel inspired to, as it lays the groundwork for future opportunities.
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